Background: Make Gen Z interested in Spotify Audiobooks

Solution: Spotify is bridging the gap between Gen Z and classic literature Gen Z is constantly craving culture from eras they haven’t experienced. In fact, 64% want to read more classic literature to fill this void. But as of today, Gen Z and classic literature don’t speak the same language. Which leads to them giving up in the very beginning of the book - missing out on culture to retrieve. To help bridge this gap we created Phase into Classics, where books from other eras start off in a modern language and gradually return to its original form. Making it easier to get into classical literature.