MASTERCARD
MASTERGUIDE™
Background: When trying a new restaurant, you never know if it is going to be worth your money. And the reviews out there are just full of ”a one man’s opinion” and taste is never objective. The opposite of taste is data, as data just present the reality as objectively as it can. So how can we merge taste and data to create the world’s most accurate restaurant guide?
Solution: The best-tasting food is food you want to eat again. So we used data from Mastercard to find which restaurants have the highest level of recurring guests. With Masterguide we created the first restaurant guide based solely on recurrent transactions, to find restaurants that have guests who actually payed a second visit.
The App: Browse restaurants where you are or want to go, hide franchises and find restaurants people visited more than once this month or other seasons.
The Right Guide: Every year, the restaurants with the higest level of reccuring guest gets awarded by the Right Guide.
Communication: Digital & OOH
The Right Guide: Every year, the restaurants with the higest level of reccuring guest gets awarded by the Right Guide.
Communication: Digital & OOH
The website
TEAM: ME, HANNA RÖNNÅS, SARA FEELEY