Challenge: Hard Seltzer doesn't have an obvious spot by the dinner table as other more established drink alternatives offer either a better taste or work better as thirst quenchers.

Insight: Researching Swedish drinking culture, one position that hasn't been challenged for years is snaps. Even though it’s common, its high percentage isn’t suited for everyday life which has limited its usage to holidays and bigger events.

Solution: Introducing Swedish Drops - Palette Cleanser. A hard seltzer that neutralizes taste; thus giving the drink a new place around the table.

As a relatively unknown product, the name Svenska Droppar, and the names of the flavors, aim to link to Swedish drinking culture. The flavors are inspired by some of the biggest waters we have in Sweden -  located from Torneträsk in the far north, to vättern in the south of Swe