CHIMI EYEWEAR X ORVILLE PECK


THE OUTLAWS


Insight: Sunglasses shouldn't be something you hide behind, instead they should make you stand out.

Solution: We let Orville Peck, one of the most famous masked artists, front a new drop called "The Outlaws". Knowing fashion and music goes hand in hand we believed that an unexpexte artist like Orville, with an expending group of hard core fans, could actually break the internet.











In Store & Social Media








TEAM: ME, MAJA KARSTRÖM, PEYVAND AHMEDI

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