Challenge: The vegetarian section is all copies. Of meat. Sausages, steaks and meatballs. Bärta is a piece of food made of fermented Swedish yellow peas, the first of its kind. And due to the microfungi added in the fermentation process, Bärta contains electrical variations - Bärta is alive.

Solution: A piece of food so original it composed its own EP.

We decided to show that Bärta is a living original, by having it compose its own EP, and packaging design. Stealing attention from all the copies of the vegetarian section.